'Hacks' Star Hannah Einbinder Calls AI Creators 'Losers'
Still from 'Hacks' Season 5 Trailer (Max) via YouTube/Rotten Tomatoes TV
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'Hacks' Star Hannah Einbinder Calls AI Creators 'Losers'
Hannah Einbinder called the people making AI content "losers" in a Slash Film interview on April 3, 2026. The "Hacks" star did not hedge.
"The people who make this stuff are losers," she said. "They're not artists. They're not creative."
What She Said
Einbinder laid out her position in direct terms. The comments were not offhand. She expanded on them.
"They're trying to rob real creative people of our gifts. And you can't."
She then addressed AI creators directly. "You guys suck. No one likes you." She added: "Anyone who's near you is because they crave power and access over any ethical standard."
Her final line was blunt. "You are a loser. You will never be cool."
The Show She Was Promoting
"Hacks" Season 5 premieres April 17 on Max. It is the final season. Einbinder stars alongside Jean Smart, playing Ava Daniels, a comedy writer navigating a creative partnership built on tension and mutual dependency.
The show has won multiple Emmy Awards and is widely regarded as one of the sharpest portraits of the entertainment industry currently on television.
A Pattern in Hollywood
Einbinder is not alone. Days earlier, Kathleen Kennedy told a Runway AI summit in Manhattan that taste, lived experience, and accumulated creative judgment are things AI cannot absorb. Steven Spielberg told a SXSW 2026 audience he has never used AI in any of his films and is not for it if it replaces a creative individual.
James Woods went further in December 2025, predicting that AI would end human acting entirely and citing Moore's Law as the mechanism. Einbinder's framing is different. She is not predicting extinction. She is dismissing the people behind the tools as creatively illegitimate.
Where the Guilds Stand
The unions have been building formal responses since the 2023 strikes. SAG-AFTRA proposed taxing AI performers as a budget line item, treating synthetic character usage as a taxable event that would redirect funds to pension and health plans. The goal is to make hiring a human actor the economically rational choice.
The WGA secured contract language restricting AI use in screenwriting in 2023. Those provisions established that AI cannot receive writing credit and that human writers cannot be replaced by prompts fed to a language model.
Sources
Variety | Deadline | Vulture | Slash Film
