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Kathleen Kennedy Questions Whether AI Can Make a Great Film

March 31, 2026
Kathleen Kennedy Questions Whether AI Can Make a Great Film

Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0, via Wikimedia Commons

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Kathleen Kennedy Questions Whether AI Can Make a Great Film

Kathleen Kennedy spent four decades making some of Hollywood's most technically ambitious films. She was there when Industrial Light & Magic produced the first photorealistic computer generated character in a major feature. She was there when digital cinematography became a real option. On Tuesday, she sat on stage at a Runway AI summit in Manhattan and told the room she is not sure AI can do what great filmmakers do.

Kathleen Kennedy at San Diego Comic-Con 2015, wearing a dark outfit and smiling
Gage Skidmore from Peoria, AZ, United States of America, CC BY-SA 2.0, via Wikimedia Commons

What She Said at Runway Think

The event, hosted by Runway co-founder Cristóbal Valenzuela in New York, brought together executives from Adobe, Promise AI, and Paramount. Adobe's VP of GenAI New Business Ventures Hannah Elsakr told the room that "human creativity will not be constrained by time". Valenzuela gave a keynote titled "normalizing magic" to several hundred attendees.

Kennedy, who left her role as president of Lucasfilm in January 2026 after more than a dozen years, did not match that tone.

"Taste is so fundamental to the process of creating things", she said in conversation with Valenzuela. "It's life experiences; it's educational. The best directors of films and photography came out of art, they studied art". Her conclusion was direct: AI projects, by definition, lack that accumulated experience.

She did not dismiss the technology outright. Previz, planning, budgeting, scheduling: those were the areas she named as useful. But when the conversation moved toward execution, her skepticism sharpened. "What are you trying to do? What's the painting you're trying to create?" she said. "There's unpredictability in the creative process that's going to be tricky to preserve because AI is so predictable".

Kathleen Kennedy at the Cannes Film Festival on the red carpet
GabboT, CC BY-SA 2.0, via Wikimedia Commons

Her Actual Position

Kennedy is not uniformly opposed. In a January 2026 exit interview with Deadline, she said she is "interested in exploring using those tools in responsible ways" and called protecting artists' rights "vitally important". She added that for tentpole films where world-building and unprecedented visuals matter, she believes the technology will deliver things audiences have not seen before.

"I'm not saying that it impacts every single story you're going to tell in cinema" she told Deadline. "But certainly for big tentpole stories where you're trying to world-build and create images people haven't seen before, I really believe this technology is going to do that".

At the Runway event, she also raised the idea of using AI to gather simulated perspectives from a range of actors on a script, without requiring access to the actual writers and actors. And she suggested AI may push cinema toward shorter, more fragmented experiences that look and feel quite different from a conventional two-hour film.

What she resisted was the broader claim that AI can replicate the creative authority of a trained filmmaker. Her analogy was a composer who is classically trained but writes modern rock. You get a depth of decision making from that background, she argued, that a model cannot arrive at.

Why Her View Carries Weight

Lucasfilm logo in silver text on a black background
By Lucasfilm. Public Domain, via Wikimedia Commons

Kennedy produced E.T., Raiders of the Lost Ark, Jurassic Park, Schindler's List, and the Star Wars sequel trilogy, among dozens of other films. As head of Lucasfilm from 2012 to 2026, she oversaw both the Disney acquisition's execution and ILM's continued technical leadership. She is one of the most commercially successful producers in the history of the industry.

That biography matters here. Her skepticism is not the reflex of someone who never engaged with technology. She worked alongside the people building it. Her argument is not that AI produces bad images. It is that images are not the same as cinema.

The transparency point she raised at the summit was sharper. "What's missing in the discussion right now is transparency" she said. "I think people in Hollywood feel that there's a lot they don't know about what's going on". She pointed specifically to language model training as an area where studios and tech companies have not been sufficiently open with creative workers. That concern sits in the center of ongoing guild negotiations: Christopher Nolan's DGA leadership has made AI transparency a stated priority heading into June 2026 contract talks.

Kathleen Kennedy on the red carpet at the Star Wars The Last Jedi Japan premiere
Dick Thomas Johnson from Tokyo, Japan, CC BY 2.0, via Wikimedia Commons

Where the Industry Stands

Kennedy's position is neither the most skeptical in Hollywood nor the most optimistic. Steven Spielberg, her longtime collaborator, told a SXSW 2026 audience he has never used AI in any of his films and said he is not for it when it replaces a creative individual. George Miller, by contrast, has embraced AI as a filmmaking tool and chairs the jury of an AI film festival, comparing the technology to the Renaissance.

Ron Howard describes AI as a thought partner that helps him iterate quickly and compares its trajectory to the digital effects revolution. Darren Aronofsky partnered with Google DeepMind to create a generative historical series. The industry does not have a consensus, and Kennedy's nuanced position, interested but guarded, reflects where most senior producers actually land.

What makes her comments at Runway notable is the venue. She was not speaking to journalists or union members. She was on stage at an event organized by one of the leading AI video companies, in front of an audience keenly invested in expanding AI's role in production. She still said what she said.

Runway sees itself as a bridge between Silicon Valley and Hollywood, building tools that filmmakers actually want to use. Valenzuela mostly deferred rather than challenging her. That deference suggests the industry's most technically committed AI advocates also understand that skepticism from someone with Kennedy's record is not a position to dismiss in public.

The Question She Put on the Table

The central concern Kennedy raised is not efficiency. It is judgment. AI can optimize for outputs that resemble what came before. She is asking whether that optimization can produce the decisions that make a film matter to an audience.

That question does not have a settled answer yet. The evidence from consumer research on AI media suggests audiences are more accepting of AI tools at the production level than studios expected, but the emotional core of storytelling, its capacity to create identification and catharsis, remains something audiences still require from a human perspective.

Kennedy did not say AI will fail at filmmaking. She said accumulation of taste, experience, and collaborative judgment is where films become worth watching. Her position is that this accumulation takes a human life to build. Whether AI can arrive at something equivalent without that history is the question Hollywood is now running experiments to answer.

Explore AI video generation tools designed for filmmakers at AI FILMS Studio.

Sources

The Hollywood Reporter | Deadline | The Verge | ComicBook.com